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| What Makes A Website Successful? "Simplified" |
This is a question that is asked by many. After sifting and sorting through all the scientific theories regarding what makes a website work, the answer itself is actually quite simple; the Mighty Three! Content - Design - SEO. We shall briefly explain to you how those elements work hand in hand, and why Content Is King.
- Strong Content: Statistics accurately dictate, you have a matter of 7 to 15 seconds to capture the attention of a visitor to your web site. By that rule, your content must provide, an eye-catching heading, accompanied by 14 to 20 words in an introduction sentence. The words must entice or compel the visitor to continue reading, and to stay on your site. Your copy content will dictate the path of whether they choose to stay or depart. By this simple explanation, you can clearly understand the vital importance of why your content must be written in an alluring - compelling manner. ShhhMedia's experienced web copywriters know how to formulate content that inspires visitors to stay on your site and continue reading.
- Web Site Design: The professional design, look and feel of your web site is very important. Although secondary to your site's content, the design of your site works as an asset for capturing the attention of a visitor. People love visuals, so use them to your advantage. If your text heading doesn't catch them right away, an eye-catching image can work as a tool for prompting a visitor's curiosity to explore what is on the page, and assist in allowing enough time for the visitor to view the heading and begin to read your content.
- Search Engine Optimized (SEO) Content: To enable your site to appear on search engine results pages (SERPs), the headings and body of the content must be search engine optimized. On-Page or On-Site content optimization is in part, the inclusion of keywords and keyphrases that relate directly to the content of your site, and have been thoroughly researched for optimum search results for your web site and particular market. Content optimization is only part of the SEO process, but extremely important with regard as to whether or not your site will begin to appear in search results.
So, how do the Mighty Three work together?
- Content, headings, keywords and keyphrases captures the eye of search engines and prompts cause for action by the user
- Design elements works as an asset for catching the eye of a visitor and assisting in visitation time retention
- SEO works as your driving-wheel for rolling in the traffic
If any of the Mighty Three elements are missing or out of sync, you lessen your odds for people to be able to land on your site through search results. All three must be in sync, working together toward one common goal, driving traffic to your site and keeping the visitor on your site.
How do people find your web site? Typically through a search. That is why "Content Is King" and the most important aspect of On-Page web marketing. To enable your content to assume the king's throne in your market, your content must be professionally written and strategically structured. ShhhMedia's experienced professional copywriters can help you achieve the common goal of the Mighty Three.
Give your web site the content treatment necessary to be successful. Call Toll Free at 888-240-5921 for a free phone consultation or e-mail info@shhhmedia.net to learn how to begin growing your business by utilizing our professional web copywriting services. We are ShhhMedia, "We Do The Work For You"!
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| Web Copywriting Content Planning "Strategize" |
What is content strategy planning? In simple terms, it is pinpointing content for your web site that will empower you to communicate your message and achieve your marketing goals effectively. Then developing a focused - strategic plan for creating the content.
For any web marketer to enjoy successful outcomes from their web site, a content marketing strategy plan must be developed. Serious thought and considerations must be realized. In addition to the Mighty Three referenced above, there are three other key components to successful content-rich copywriting we moniker as "The Momentous Cs!" Concise - Captivating - Concluded.
- Concise: Your content must be clear, to the point, yet containing complete information
- Captivating: Your content must attract, hold the attention and interest of the reader
- Concluded: Your content must arrive at the process of reasoning as to effect the reader to have cause for action
The Momentous Cs self-define their importance, and are the foremost initial considerations of our copywriters during the planning and development of your content marketing strategy.
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| Step 1: Defining Your Content Strategy Plan |
First, one of our copywriters will have a consultation session with you, then ask to acquire important and accurate information. The following information will be requested and necessary to determine the proper direction for your content strategy plan:
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Give us an overview of your business, brand product, music or service.
- What do you sell?
- How do you deliver product purchases?
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What is the actual goal of your web site?
- Do you need copy, content or both? Copy is ad style writing that prompts a call to action. Content is information based text.
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On how many pages do you need copy or content written?
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What is the target market and audience you wish to reach?
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What is the principal message to be communicated?
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What does your business, brand product, music or service offer? Do you offer solutions or benefits? If so, what are they?
- What physical evidence will your site visitors receive after a purchase?
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Who are your main competitors?
- Provide links to your competitor web sites.
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Provide us with copy or content that is already written.
- Provide us with links to your web site.
In effort to be as thorough as possible during the initial content strategy planning period, the copywriter may also request company collateral materials such as brochures, flyers, current advertising campaigns, web ads, promotional or marketing assets.
After compiling and evaluating the information above, we will go over the plan with you to ensure all key content points, web elements and web site direction are aligned, covered and clearly defined. This will ensure that your content marketing will maintain consistency.
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| Step 2: Positioning - Strategy For Defining What You Do Best |
In order for our copywriters to thoroughly initiate, articulate and set forth a beneficial content strategy plan for you, we must take a serious look at your Positioning. Positioning is the process of clearly defining who you are, what your business is about, what you are selling, or what you do best. Positioning makes it easier for our copywriters to execute your content strategy plan, and is more advantageous to your marketing efforts. Once we have defined your positioning, this will enable our copywriters to develop content that will best communicate what you do best to your visitors, prospective customers, or clients.
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| Step 3: Writing Your Strategy Copy Or Content |
Now that we have established who you are and have assembled all the necessary items and elements, the next step is to begin the carefully-crafted creative writing process. What we do for you:
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Research and identify your target audience and your competitors to conceptualize the content you need.
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Conceptualize and compose well-written copy or content that is both professional and useful.
- Organize and structure your copy or content in a logical manner.
- Create compelling headings that attract the attention of a visitor to your site.
- Incorporate copy or content that is informative, interesting, interactive and hooks the reader.
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Articulate your copy or content in a direct, complete, comprehensible and easy to read form.
- Where applicable, utilize bulleted lists and links for added impact.
- Effectively articulate why what you offer is better than your competitor.
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Incorporate effective, persuasive, worthwhile calls to action.
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Incorporate search engine optimization into your copy or content using content-rich keywords and keyphrases, helping to ensure your target audience can find your site's content in search results.
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Proof-read to ensure your copy or content is grammatically correct, has a nice overall consistency in flow and reader appeal.
- Provide you with a current usability report.
The Results:
- Content that does not confuse your readers through miscommunication
- Content that extends visitor retention time
- Content that elevates visitor engagement
- Content that provides the reader with all of the facts regarding what you are offering
- Content that doesn't confuse through miscommunication or mislead the reader
- Content that doesn't ramble or is irrelevant to your message
- Content that hooks readers, creates desire, motivates a cause for action
- Content that garners new leads, affiliates or partnerships
- Content that is easy to navigate
- Content that is optimized for the search engines
- Content that is written by one of ShhhMedia's professional copywriters
No matter what you wish to accomplish through your web site, remember the Mighty Three, The Momentous Cs, and most important of all; "Content Is King". ShhhMedia can help you get the most out of your web site with our professional Web Copywriting. Get started today to build traffic to your site and keep the visitors returning.
See our Professional Web Copywriting price list below.
Call Toll Free at 888-240-5921 for a free phone consultation or e-mail info@shhhmedia.net to learn how to begin growing your business by utilizing our Professional Web Copywriting services. We are ShhhMedia, "We Do The Work For You"! |
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