Typically, what is the first thing a visitor sees when landing on your web site? Your web graphics. The graphics are a representation of your business image and an integral part of your marketing efforts. The objective: combining text and graphics and communicating an affective message. Web graphics are no different from collateral print graphics, they must catch the eye, convey your message, and compel exploration of your materials, be it in print or on the web. Your logo, your links, your background, your banners, must make a good first impression on your visitors. By that token, your graphics need to be: Sharp - clean - clear and have depth Color co-ordinated or thematic Visually appealing and alluring Communicate an affective message and presentation of you

The graphic designers at ShhhMedia can transform your web site's overall image and message into an effective marketing tool and showcase. We specialize in:

• Logos
• Backgrounds
• Custom Images
• Banners
• Buttons
• Bullets
• Custom Widgets
• Complete Design Sets

Our experienced-talented graphic designers are detail oriented, and very intuitive (schooled) when it comes to matching colors and text to communicate a product or company message. The graphic designers at ShhhMedia are "In-House" and have over 12 years of applied knowledge in creating high-quality web and print graphics. Put simply, they will get the job done for you.

Also, please read below about "The Psychology Behind Colors". ShhhMedia offers this free educational resource, to help you understand the vital importance of color scheme online and off-line.

Give your web site the treatment necessary to communicate your message properly through web graphics. Call Toll Free at 888-240-5921 for a free phone consultation or e-mail info@shhhmedia.net to discover how you can begin to grow your business by utilizing our professional web graphics services. We are ShhhMedia, "We Do The Work For You"!

SEE OUR GRAPHIC DESIGN PRICING SCHEDULE BELOW. Shhh...GraphicMe NOW!

B to B, color accounts for more than 80% of the visual information we receive in nearly all forms of media. Color also increases brand recognition by up to 80%. People typically identify a company or brand product by its logo and the color thereof. That is why color is so important to marketing your own business whether in stores or online. Research has documented time and time again the success of relationships between color and marketing.

The following are percentage breakdowns of outcomes from research, and reveals the aspects people view as most important when buying a commodity:

• 4.8% said smell and hearing
• 9.6% said the sense of touch
• 85.6% said the visual components
• When the researchers asked them to consider all factors for their choice of a product, 83.9% said that color means more than half.

To be able to position yourself to market a winning web site or brand, you must first understand factors that motivates consumer product choices. Therefore, a strategic research program into consumer motivational factors should be the center-point of your brand strategy. There are psychological dimensions and invisible drivers that affect a consumer's choice of brand. Color is just one of them, but color is your image, how people will perceive and remember you, and your brand.

Color psychology research success requires efficient use of product development resources and a targeted market-audience approach. It is gathering an informed means to identify customers through demographic segmentation methods to enable the targeting. The research further involves collecting data using sophisticated psychological profiling techniques and statistical software to determine psychological motivational layers of category-specific consumer brand perceptions.

Once the research has been developed, your web site and/or brand is positioned as a fixed model for accommodating the needs of your segments and target audience. Positioning through image-identity is at the heart of any brand strategy development. A Color Psychology Research program provides vital infrastructure for understanding the dynamics and impulsiveness of your target audience, and market opportunities in your brand category.

Below is another example of color psychology research study conducted by Xerox Corporation, margin of error of +/- 3.1%.

92% Believe color presents an image of impressive quality
90% Feel color can assist in attracting new customers
90% Believe customers remember presentations and documents better when color is used
83% Believe color makes them appear more successful
81% Think color gives them a competitive edge
76% Believe that the use of color makes their business appear larger to clients

To enable your business to establish its own readily recognizable identity, color psychology research must be conducted, at least on a basic level, to identify the proper selling colors for your particular product and target market, accompanied by a stand-out logo, to effectively deliver your message. Color research is even more important if you plan to conduct business internationally. Colors in other countries are related to religious beliefs and strong symbolisms relating to their people, their culture, or their country. That is another reason why thorough color research cannot be ignored when marketing and branding globally.

How do I obtain a psychological color profile for my business?

The answer is simple. With ShhhMedia's Identity Color Marketing Research (ICMR) solutions program. Our ICMR marketing professionals will take you step by step, guiding your business to establishing an effective, colorful, memorable brand, and inspire a lasting impact and impression on the marketplace, on the internet, as well as your target audience. ShhhMedia's marketing professionals have the necessary color research solutions to assist you in accomplishing the goal of establishing a universally accepted and recognizable brand color and logo identity in both the physical and online market-place.

What is the cost for this service?

ShhhMedia's ICMR program is based upon a one-time fee of $3200.00. The fee covers all services related to color psychology research and global profiling analytics. The ICMR program is designed to help you define your product market through research methods for selecting the most appropriate use of color or colors for your company branding. Solutions we implement are:

1. The research of colors to determine the psychological association and effect between your particular service or product and a color or colors.
2. Conduct a thorough global demographic color analysis, to ensure any proposed color selection is acceptable globally. If your marketing plan is a directed toward business solely in North America, a color, or combination of colors can be used more freely. Americans typically associate colors with things or emotions, more so than with strong cultural beliefs. However, the colors must associate with your business and product message.
3. Segment motivational driver analysis.
4. Social identity factors (image/personality).
5. Emotive symbols factors (expression/gratification).
6. Opportunity analysis - (measure of purchase behaviors).
7. Provide a full report of our color profiling stats discoveries.
8. Propose a color or colors, and provide psychological and cultural proof of reasoning for identifying a color or colors for your brand identity.
9. Offer fee-based assistance in creating a brand logo for your product, company or service, incorporating your color or colors through our graphics department.
10. Consult with you regarding how to maintain brand and color continuity throughout all marketing materials and your marketing campaign.

Color your business successful. Invest in your business' future today for the ROI of the future with ICMR. Identity Color Marketing Research (ICMR), it works.

To obtain further information regarding our ICMR service and solutions, call toll free at 888-240-5921 for a free phone consultation, e-mail info@shhhmedia.net or click here to submit a form to learn how to put color psychology profiling to work for your business today. We are ShhhMedia, "We Do The Work For You"!

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Have you ever wondered why major corporations use certain colors for their branding? There is a reason for that. It is called psychological color profiling. Colors are an aspect of web site and graphic design that often is overlooked and not taken into serious psychological consideration. A color should not be selected for a web site or brand image just because it might happen to be your favorite. Color is powerful, it has a profound psychological effect on people. Color causes emotional and physical responses and behaviors. Color can also have a meaning by association to a person, and can affect their perceptions or their actions accordingly. For instance, if you sell food products, studies show the colors purple and blue can be equated with food that has spoiled.

Here is a common example of human color reaction and response: Q: Have you ever made a negative comparison between a color and something you were looking at? Think hard now! I thought so! For instance, let's say you land on a web site with a lot of green, and the web site's green color has nothing to do with the content of the site or what is being sold. Then, being reactionary to the color, you might exclaim, "Man, this web site looks like nuclear mold"! Then, if nuclear mold turns you off, what is the next step you will take? A: You say yuck, then leave the web site reaching for your bottle of Pepto-Bismol, simply because of the site's color. See the point? Then, there is the possible fall-out (no pun intended) from that too, "word of mouth". It is human nature to communicate about negative experiences more so than the positive ones. It is more than likely that you will communicate to others; "Man I landed on this web site called nuclearmold.com today. Don't go there, the site is terrible". Even though what might be offered on nuclearmold.com is great product, the fact the site's color scheme doesn't match or relate to the product, this can be a major turn-off and have an adverse affect. In other words, loss of potential customers.

With those aspects and example in mind, it is of vital importance to research and use color psychology when planning your web site, graphic design and marketing / branding plan. Major corporations, marketing firms, and ad agencies, choose specific brand colors for a reason, the psychology behind the colors. For instance, McDonald's uses red and yellow-orange as their predominant colors. Red, is the color of speed and excitement, and yellow-orange, the color of energy. The combination of those colors sends a message to the brain to impulsively make a fast decision, eat quickly, then vamoose! That is what fast food is all about, right? Industries, corporations, and marketing firms, have specialists on staff who specialize in color psychology research. This helps them to determine territorial and global marketing of packaging, logo branding and their web sites. Color psychology is not a well-kept secret in business, merely fact, very much in use, and it works.

Another example of color psychology use is the ShhhMedia web site. The color and overall theme is not by accident or a favorite color of ShhhMedia Man, our colors are by psychological design. The color orange is the most energetic of all the colors. It represents energy, strength, power, new attitude, creativity, loving to win, desire for design and form, fun, happiness, warmth, and affordability. Those are messages we wish to convey to our visitors about who and how we are behind the scenes. Although we have used an energetic color, we have also incorporated pastel colors. Pastel colors cause relaxation and concentration. By fusing orange and pastels, we create a balance between energy, relaxation and concentration. Make sense?

The graphic and text elements or theme of your web site, can have a psychological impact on your visitors. From the background, to the logo header, to headlines, color matters when developing a marketing or branding plan. People use words to express themselves, colors express themselves in a language all their own. Color can work for your web site in various ways:

1. Color is used to highlight, to emphasize, and to direct the eye to significant topics or links.
2. Color theme is used as an identity factor.
3. Color can be used for distinguishing between sections, text, graphs and charts.
4. Color is symbolic and stimulates excitement, impulsiveness and emotions.
5. Cultural Color - if your marketing plan is to conduct business globally, ensure your colors are culturally acceptable the world over. The color research is very important to your business acceptance and outcomes.

Below, we have inserted a color table to give you an example of researched and proven psychological relativity to the standard colors in North America. We have not provided for you the actual psychological affects of each color, but we do know what they are. However, please be aware, different cultures and societies around the world have varying meanings and beliefs in colors than we do in North America. To give you an example, in Ireland, the color green represents the entire country, yet in Japan, green is the color of life. In Egypt, yellow is the color of mourning, while in India red is the color of purity, in China blue represents immortality, in Greece yellow signifies sadness.

In that light, if your company is, or will be, conducting business internationally, we stress the importance of research into colors and what they mean to the varying global cultures and societies. Work toward developing a neutral-ground color for your web site and your product brand. If you do not do the research, then haphazardly use an offensive color without meaning to or having the color knowledge, one misuse of a color could decrease or eliminate your sales successes in various parts of the world.

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