ShhhMedia.net - Affordable Search Engine Optimization

Get Shhh...Optimized And Rise In The Search Rankings

For any business with a presence on the web, and for it to be profitable, it must have a core-structure built on a solid foundation. This means an "optimized web site". By implementing Search Engine Optimization (SEO) on your web site and outside of it, your business can realize growth in potential customer traffic.

Globally, 81% of internet users rely upon search engines and public directories to find a product or the information they need. With that said, high search rankings are an absolute necessity to your online marketing efforts, and for building a customer, client or reader / follower base.

Search engines are consistently expanding where and how they search to include videos, social networking sites, photos and graphic images. Gaining placement in their top rankings through title headings, keywords, phrases and link building is crucial for your business to maintain a competitive edge. SEO is your means of tapping into the growth expansion of search engines, attaining and maintaining your competitive market edge.

Maintain your competitive edge and growth in user traffic with ShhhMedia's Search Engine Optimization service.

Call Toll Free at 888-240-5921 for a free phone consultation or e-mail info@shhhmedia.net to learn how to begin growing your business by utilizing the all-powerful, Search Engine Optimization. We are ShhhMedia, "We Do The Work For You"!

What Is Search Engine Optimization (SEO)?

Search Engine Optimization is "organically" organizing your web site for higher search engine rankings. It is a marketing strategy that is put into effect for maximizing your web site’s Search Engine visibility and for generating traffic to your website. The process includes;

Implementing optimization of content rich keywords, keyword phrases, descriptions, META data, coding and links that search engines target and scan for on your web pages
Off-Site optimization though Social Media sites, Link Building on external web sites that point back to your web site
Directory submissions. Placing your site in free relevant directories
Search engine URL submissions
Local search submissions
Professional Copywriting to maximize your site content, keywords and keyphrases
Creating search engine robot text files
Creating an XML site-map

Those are just a few of the advantages and how SEO can work for you.

By ShhhMedia.net "organically" optimizing your website, this provides a statistically proven (3 to 1 ratio) in traffic to your web site over Pay Per Click (PPC) ad listings. SEO substantially improves your web site's position in search engine rankings.

The image to the right displays the difference between an "Organic" search listing and an "Pay Per Click" (PPC) listing.

The difference between the two are obvious. You want your web site to land in the organic column of search results. By "organically" organizing your web site's content, you gradually rise to the top of the "organic" search engine rankings. Thereby, searchers find you easily, and it is not necessary to spend money for Pay Per Click ads.

As a successful business owner recently said; "If you consider the cost of search engine optimization with a long range view to potential profits, it a small and smart advertising investment. My company invested $10,000.00 into our website for SEO. It took about 6 months for our business to begin rising to the top of the search rankings. Within two years of SEO, that $10,000.00 investment has helped to generate a growth net profit of over $2,000,000.00 for my company. It just doesn't make good business sense to ignore the potential profits through an improved web site structure for acquiring top ranking search engine placement of your business web site pages".

SEO is a vital investment into the future growth of your business, brand product, music or service. The return on investment (ROI) pays for itself over time through expanded leads and sales. SEO's growth continues to work for you long after the our work is completed.

Search Engine Optimization Has Six Key Elements:

Search Engine Optimization does not have a single technique. Various strategies are used to collectively zero in on one thing: top organic search rankings for your business, brand product, music or service. To become a leader in your particular market, top rankings and search visibility are a must in order to establish your client base.

Below are important On-Page and Off-Page element applications that cause SEO to work.

1. Title-Headings! Your page titles are extremely important. The title-heading of every page of your site must be keyword-focused. Why? The title-heading is scanned by the search engines, and typically what appears as the main link title on the results page in the organic search column. The page title-heading must be optimized with search engines in mind. For example, ShhhMedia's home page title-heading is keyword focused; ShhhMedia.net - Affordable Web Design. What have we done? We have included our company name as well as high ranked search keywords for our specific type of business. Maybe you searched "affordable web design" and that is how you found us? Regardless, that is how the element works for you.

2. Content Descriptions! Optimized content should always have an opening paragraph which describes what the content of a page is about. This description should be well written and rich in keyword phrase content. Search engines are especially interested in the first 25 words on each page. With that in mind, the opening paragraph of a page is the crucial area where keyword phrases that best describes the content of the rest of a page or the site should be used.

Your description is displayed on the results page under your (page title-heading) link in an organic search, and generally one to two sentences in the search result. As you have seen in search results, the words that are in bold type are keywords, phrases or sentences that are used for a search, and what the search engine seeks to find. This is why your content description must contain keywords and phrases that have been legitimately researched, well thought out, then applied to your content. The content description must be alluring and prompt an impulsive call-to-action by the user to visit your web site.

Search engines look for and love quality content and lots of it. The more content that is on a page, the easier it is for search engines to decipher what that page is about. If a search engine struggles to figure out what a page is trying to say in less than 200 words, a search engine may penalize that page in the search rankings. Give the search engines what they want and you will get what you want, more traffic and sales.

3. Rich Keyword Navigation! The navigation of your site should be keyword-focused. If your site has content regarding how monkeys climb tress, keywords in the titles of the links themselves should be used.

For example, you can include links to various sections of your site and name them How Monkeys Climb Trees, Hanging With The Monkeys, or Monkeys Going Out On A Limb. Those phrases have rich keywords and are descriptive enough for the search engines to pick up, ultimately driving traffic to your site. Incorporating keywords and phrases into your site navigation is another method of optimizing your pages for the search engines.

4. Use Captions! Is your site not only rich in text, but in video, graphics or photos too? Optimizing video, graphics and photos to be keyword-focused by using captions or alternate text helps to further gain the attention of your site by search engines.

Optimization using captions may not seem like much, but when it comes to SEO, each item, no matter how large or small counts in terms of elevating your web site higher in the search rankings and list of search results.

5. Link Building...80/20 Rule! Link Building is probably the most vital element implementation of Search Engine Optimization. Why? The value and validity of your website as determined by the search engines is based upon link popularity. This refers to the number and quality of inbound links that point to your web site. Search engines look for links on sites that share a parallel or common focus with your site. They want links that come from authoritative sites. What happens is, when other sites consider your site important enough to link to, the search engines view your site as important as well. Being linked on authoritative sites is extremely helpful in gaining visibility and search engine credibility.

Statistically, On-Page optimization accounts for 20% of search engine ranking, while Off-Page optimization accounts for 80% of search engine rankings.

Link Building is the most time consuming and difficult part of SEO. It is a laborious process of acquiring quality links on other sites that point or link back to your web site. Links vary in degree of quality as determined by the search engines. Quality Off-Page links can range from Press Releases, directories, ezine articles, paid links, and viral marketing sources. Quality external links will help your search rankings tremendously.

Another method of Link Building is called "Linkbait". No, this isn't some devious plot! Linkbait is generally incorporated with an interesting or entertaining article, or a helpful resource writing. Linkbait's sole purpose is to prompt people to post links to your article, story or writing, which in fact is a viral effect. This element of SEO works to increase search visibility, search rankings, and referral traffic to your web site.

Proper selection of sites for Off-Page link placement is critical. If you are linked in the wrong places or appear to be trying to deceive the search engines, your site could be banned from the search engines for good. This is another reason why you need a SEO professional to guide your Link Building and SEO marketing campaign.

6. META Data! Although META data is not as relevant as it used to be, META tags should still be coded on all pages of your web site. META tags are codes that search engines scan for in relation to specific searches. The tags include, the page encoding (i.e. UTF-8), the title-heading, keywords relating to your business, brand product, music or service, specified robots search allowance, a brief description of the content on each page that is displayed in organic search engine results.

Regardless of the descent in META tag usage by the search engines, every page of your web site should still be META optimized. Ensure that every item regarding your site is configured properly and can be read by the search engines.

There are more than 6 elements to optimization, but implementing this group will help you to create a focused, search engine-friendly web site. SEO applies to every aspect of your site and web marketing efforts.

What Are The Benefits Of Search Engine Optimization?

The number-one benefit is higher rankings with search engines. The number-one advantage is generating a consistent traffic flow to your web site and the expanded ability for sales opportunities. This is indicated by 78% of marketers that have employed Search Engine Optimization. Some of the benefits are;

Increased business, brand, music or service visibility
Higher website traffic and online business
Expanded customer base and target audience
Increased customer acquisition
Improves your competitive edge
Global business coverage
Long-term higher rankings on major search engines
Saves you time and advertising money by utilizing search engines to promote your products and services free of charge

What We Do To Optimize Your Web Site

1. Conduct A Competitive Analysis

We establish keywords relevant to your site's content for analysis of your competitors search ranking.
We then conduct independent searches to determine competitor web sites that appear at the top of the list to enable us to benchmark their rank positions in the search market.

2. Research Keywords And Keyphrases

We conduct extensive research by running analytics and keyword discovery tools to provide us with the necessary data for choosing specific high volume target keywords and keyphrases for your market.
We analyze your competitors page coding to determine if optimizing is being used on their sites. If so, we search for keywords and keyphrases that may have not been used on their sites and incorporate them into your site code and copy. If your competitors haven't used optimizing, the selection of keywords and keyphrases can be implemented much easier, which will also help you move above them quicker in the search rankings.
We then make the final selection of the most appropriate keywords and keyphrases pertinent to your particular market, with specific focus placed on moving your site up in search engine rankings and ultimately driving traffic to your site.
We then run keyword density analytic tools to ensure that proper keyword density is implemented on your pages. (Keyword density is a percentage comparison between the total number of words that appear on a page verses a keyword or keyphrase. Keyword density can be a determining factor with a search engine as to whether content on a web page is relevant to a specified keyword or keyword phrase).

3. Copy Integration of Keywords and Keyphrases Content

For On-Page optimization and search engine purposes, we integrate keywords and keyphrases to the existing copy on your web pages. The addition of the keywords and keyphrases will not alter or obstruct the message of your existing copy. These keywords and keyphrases are solely for the purpose of search detection for your specific target market.
We can also provide you with professional content copywriting to help your marketing efforts. Our professional copywriting ensures you will have maximized ad copy, keyword and keyphrase integration, thereby, attaining optimum in search results.

4. Page Code Optimizing

We analyze the coding of your pages to determine where keywords and keyphrases should be placed within the code of your titles and links. Search engines scan titles and links for keywords and keyphrases. Therefore, it is very important not to overlook this aspect of page optimization.
We then conduct an analytical study of your META data. Although META data is not as relevant to search engines as it used to be, ensuring they are properly structured or coded remains important. Especially with regard to keyword content. If your page has too many META keywords or repetitive keywords, the search engines view this as spamming, which can lead to your site not being indexed or even deleted from search engine databases. Your META page description must be written to an exact search parameter as well for it to work for you.

5. Submit Your Site To Search Engines

After we have completed the optimization of your web site, we then create an XML sitemap of your web site.
The sitemap is then submitted to the major search engines for indexing of your site. Generally speaking, indexing of your site by the search engines takes anywhere from 3 to 6 weeks.

6. Link Building

As referenced above, the importance of your web site as measured by search engines is by how many quality and relevant Off-Site links point back to your site. The more quality Off-Site links that are relevant to your business, the better your search engine rankings. We have many invaluable resources and means of linking your site to quality web sites with relevancy to all types of businesses.

Depending upon your particular SEO plan with us, after submission of your site to the search engines, we begin the Link Building process on quality and relevant sites to begin the process of steadily moving your site upward in the search rankings.

We do not, nor will not, place your site on link farm web sites. What is a link farm? It is a site that has very little or no content at all. These types of sites link to any and all kinds of sites. Generally, the links on these sites have little or no relevancy to any sites listed, merely a mass of links. Google considers link farms as "link stuffing" and your site can be banned from search engine databases for using link farms as a method of link building.

Rest assured, your site will be linked properly and by the search engine guidelines. We do not build links too quickly. Google views fast link building as trying to spam their search engine. Links must be built slowly and consistently. ShhhMedia links to other sites abiding by Google’s rules. This ensures you and your site success in building a quality and strong link system.

7. Stats Tracking

After the above items are set into action, and depending upon your SEO plan with us, we begin stats tracking. Our tracking tools allow us to document the number of visitors to your web site, what pages were accessed, what external inbound links the visits came from, visitor geographic locations, visitation duration and more. We utilize this information for conversion purposes to enable us to make any necessary modifications to your site for maximizing traffic from your target audience.

Put Search Engine Optimization (SEO) To Work For Your Business Today!

Move your web site above competitive marketers in the search rankings. Implement the most vital web site internet tool available, Search Engine Optimization. The ShhhMedia professionals allow you to take full advantage over your competitors by creating a web site for you that is "completely-optimized". View our plans below and get started using SEO today!

ShhhMedia offers three (3) Search Engine Optimization pricing plans. Pricing is based on the services included in each package, resources and virtual hours necessary to implement SEO marketing strategies for the continual growth of your web site in search engines and in web traffic.

Our professional SEO experts, resources and SEO tools, enables us to produce maximum results for your business and your web site. Our team is excellent in keyword and keyphrase research, in time management, and is target market focused. We assure you all appropriate steps will be taken in the execution of your web site optimization.

PLEASE NOTE: SEO doesn't happen over-night. Typically, it takes about six (6) months to begin enjoying the results of moving up in the search rankings and increased growth in traffic. Patience will pay off.

For our clients to be able to make an informed plan purchase decision, it is important to us they have all the information necessary to do so. The details of our pricing and services included are specified in the SEO plan lists below.

To make your Search Engine Optimization manageable and stress-free, ShhhMedia offers the ShhhMEASY Payment Plan! For a one time processing fee of only $97.00, you can pay for any of the following SEO plans in 3 monthly installments! We're here for you and want to work with you. Simply contact us for more details or dial us Toll Free at 877-388-2049.